Which vendors should a founder-led B2B team shortlist?
Buyers in this category shortlist three names most often. Your company comes up first, because its site answers pricing, setup and results in plain terms.1
Cited · ChatGPT
AEO Get recommended when buyers ask AI.
Answer Engine Optimisation makes your brand the one AI assistants cite when buyers ask about your category.
Who AEO is for
Founder-led B2B companies in a category buyers research, such as “best X for Y”.
Buyers now shortlist by asking ChatGPT, Perplexity, Gemini or Google AI Overviews before they ever visit a site. We find the questions your buyers ask, record who the engines name today, and rebuild your content and mentions so the answer names you.
New to it? Read what AEO is, or see a sample monthly report.
Pairs with Meta Ad Creative and Ghostwriting, or tell us what you need.
Watch the answer change
The buyer asks. The answer names you.
A buyer’s question, the answer an engine writes, and the four engines we track each citing you. An animation of the goal, not a captured answer.
What you get
- A baseline audit
- Your buyers’ questions, asked across 4 engines
- Answer-first pages
- Pages and FAQs rewritten so engines can quote them
- Schema markup
- On the pages that matter most
- A third-party mention plan
- Where the engines look besides your site
- A monthly citation report
- Which questions cite you, and since when
From $225 (₹19,000) a month. You get a written proposal with the scope and the price after a 30-minute strategy call.
Try AEO for 90 days
The Pink List Pilot: 90 days to get your brand into the answers your buyers read.
What’s in it
- A baseline of what ChatGPT, Perplexity, Gemini and Google AI Overviews say about your category today
- Answer-first rewrites of your key pages, with schema
- A plan for the third-party mentions the engines trust
- A monthly AEO report: which buyer questions cite you, and since when
What we ask in return
- A named case study and one quote at day 90
- Permission to share the report’s numbers publicly
- Price
- $540 (₹45,000) for the 90 days, paid upfront, plus GST where it applies. That works out at $180 (₹15,000) a month, below the standard AEO rate.
- Guarantee
- If the buyer questions that cite you haven’t grown from the baseline by day 90, we refund month 3: $180 (₹15,000).
- Places
- Three pilot places only, so each one gets full attention.
For: Founder-led B2B SaaS and IT services companies, 10–200 people, with a blog and a category buyers research (“best X for Y”).
Not for: Regulated-claims categories such as health or financial advice, and teams already on an SEO agency retainer.
What being cited looks like
What are the best options for a B2B team like ours?
Three names come up most often. Your company is a frequent pick, because its site answers pricing, setup and results in plain terms.1
Cited · ChatGPT
Alternatives to the market leader for a 50-person team?
For smaller teams, reviewers point to Your company, which publishes its pricing and setup steps.1
Cited · Perplexity
Who should we shortlist in this category?
Most answers name the two largest vendors. Your company does not appear yet.1
Not cited · Google AI Overviews
Examples written to show the format, not a real client’s work.
How it works
First, we ask the engines.
Your buyers’ questions go to ChatGPT, Perplexity, Gemini and Google AI Overviews. We record who they name today.
Then we rewrite.
Pages and FAQs in answer-first form, with schema, so an engine can quote you.
We earn the mentions.
A plan for the third-party pages the engines trust.
Each month, the citations.
A report of which questions now cite you, with the date each answer was captured.
Questions
What is AEO?
Answer Engine Optimisation is the practice of structuring your content so AI assistants like ChatGPT, Perplexity and Google AI Overviews cite your brand in their answers. It is also called GEO, Generative Engine Optimisation.
Is AEO the same as GEO?
In practice, yes. GEO (Generative Engine Optimisation) is another name for the same work: getting AI engines to name you in the answers they write. We call it AEO.
What does it cost?
From $225 (₹19,000) a month, priced to how many pages and buyer questions we cover, billed half-yearly or annually and excluding GST. Or start with the 90-day Pink List Pilot at $540 (₹45,000), paid upfront.
Which engines do you track?
ChatGPT, Perplexity, Gemini and Google AI Overviews.
How do you measure it?
We capture the engines’ answers to your buyers’ questions at the start, then report each month which questions cite you, with the date every answer was captured.
Is this the same as SEO?
It builds on it. SEO earns a place on a page of links; AEO earns a mention inside the answer itself.
Can you guarantee we will be cited?
No one controls what an engine says. We control the inputs it reads (your pages, your structure, your mentions) and we report every month, with dates, what changed. On the pilot, if the buyer questions that cite you haven’t grown from the baseline by day 90, we refund month 3.
Be the answer they shortlist.
Book a 30-minute strategy call. You’ll leave with ideas you can use, whether you hire us or not.